
As any serious blogger knows, blogging is more than just a hobby – it’s a job! I spend MANY hours a week perfecting my blog posts and finding new ways to attract and interest readers. One way I check that all of my hard work is paying off is with AB Split Testing. Adobe® Test&Target™ is powered by Omniture® and is designed to help web site owners measure the effectiveness of the content on their website(s). This is really important when you’re trying to deliver the highest quality content to your readers and customers.
Another way that I make sure that I am delivering the highest quality material to my readers is with an online conversion. This handy tool helps out businesses of all sorts interact with their customers and gather information for online marketing. This is an extremely helpful program when you’re trying to fine tune in your pricing and products to fit the needs of the general public.
One thing that I keep a close eye on when checking my site is my website analytics. With readers using more methods than ever to check out my website, it’s important that they receive the content the way I intended for them to. Adobe web analytics ensures that all of my content is optimized for viewers and then tracks customer interactions. A lot of times, customers are too busy or distracted to leave proper feedback. Having a program that records and analyses how the readers are browsing you site allows you to focus on the more popular subjects or products. Even if a customer isn’t buying a product, website analytics will let you know that they showed interest in the product. Maybe the price is too high? Or maybe there isn’t enough information on the page for the reader to come to a clear conclusion of whether they wanted the product or not? Either way, you won’t even be aware that there is an issue if you don’t have a program tracking your readers and consumers.




